Sarah Softley and her team at Softley Events have been creating and coordinating beautiful bespoke weddings and prestigious events for over 15 years. Softley Events has an established reputation as one of East Anglia’s most celebrated event companies.
Although Norfolk-based, our team design, produce, and coordinate events of the finest variety throughout Norfolk, Suffolk, Cambridgeshire, London, and beyond. Whether planning an event in one of our exclusive venues or in a private home, we offer our clients an exceptional end-to-end service. We staunchly believe that an ethos of quality over quantity affords our customers the effortless experience and earnest client-planner relationship they deserve.
We pride ourselves in producing events of exquisite quality and style, ensuring attention to detail and cohesion from a hand-picked list of talented and trusted suppliers. We craft entirely one-of-a-kind events, offering an attentive and gracious service that will make your planning process and event experience a true joy. We do not offer stand alone on-the-day coordination, preferring to work with our clients from the first phone call until after the final chair has been collected. In this way, we get to know our clients as if they were family and can guarantee that their event will reflect their story and meet our lofty standards.
Your certainly deserve your reputation as a crack events organiser. Your secret seems to be that you treat everyone as you would a guest in your own home.’
Julian Roup, Bendigo PR
From our initial consultation with clients, our team work tirelessly to create outstanding events that exceed all expectations, taking away the stress and confusion that often accompanies DIY event planning. Our creativity, professionalism, and enthusiasm ensure that regardless of the occasion, whether elegant bespoke wedding, fun corporate dinner, or family party, our clients are left with unforgettable memories of a wonderful event.
Sarah Softley founded Think Pink back in 2001 with a group of friends, when they organised the first bi-annual Think Pink ball to raise money for nominated breast cancer charities throughout the UK. Since this time, Sarah and the team have organised 5 highly successful fundraising balls and gala dinners, raising a total of £100,000 for deserving cancer-related charities, such as Breast Cancer Now and Keeping Abreast and Target Ovarian Cancer.